No one cares. (Correction: Most people don’t care.) That’s one of the most important things to learn as a writer or ~*~Creator of Things*~~ in general.
Some people I’ve encountered professionally have the delusion that everyone (consumers, readers, the general public) is eagerly awaiting their next creation. That people live and breathe for their next move. Especially if said move is a blog post or social media update for some company. Wrong! (Unless you tweet for Obama or blog for Taylor Swift or something.)
I firmly believe…
#1. Everyone is super-busy
#2. Everyone has a short attention span (THANX TECHNOLOGY)
#3. Creators of Things thus have to prove their Thing is worthy of time and attention; attention is earned, not splashed out freely, except for a teeny segment of hardcore fans like your mom and BFF
These are novel concepts for some people. (Ahem.)
So I was stoked to see that the dude who wrote The War of Art has a new book called Nobody Wants to Read Your Sh*t. YES! Thank you! I’VE BEEN TRYING TO SAY THAT.
Today, Marie Forleo linked to a free PDF of his book that you can snag within the next 48 hours. Here’s a bit I especially liked:
Or her. Anyway, I totally agree. Time is valuable. Anyone can write long rambly stuff (see: every blog post I’ve ever written). The challenge is to write like juice concentrate, pack as much as you can into as small ‘n’ compelling a package. Something this post, er, does not do very well. There’s always next time.