Website copy
B2B, for software company Cayuse:
- Solutions page. After I rewrote this page, Cayuse became the #1 organic Google search result for “research administration software,” one of our target keyword phrases. Am I saying that was because of me? I’m not NOT saying it… shrugs mysteriously
- Implementation page
- Product category page (compliance software)
- Careers page
B2C:
Email newsletters
B2B:
- gosh i guess i need to forward myself some of these from my work email
B2C:
Case studies/customer testimonials
Proof I can a) talk to customers and b) write down what they said
- University of Memphis and Franklin University for Cayuse
- Nancy Arlotta of Toolmap for Masterplans, a business plan company
- 18 more case studies I wrote for Masterplans
Whitepapers
- What every finance leader needs to know about research fund management
- Increase efficiency and stay compliant with research facility software
Research/reports
- Long-ass, heavily researched guide to starting a cannabis business in New Jersey (I did other states too. I just felt like using New Jersey.)
- Heavily researched 50-page report on the state of U.S. startups
Video scripts
- Video script + blog post + infographic copy
- 7 other videos I wrote the scripts for
Blog posts, etc.
B2B for Cayuse:
- What is a conflict of interest disclosure, and why is it important?
- Why you shouldn’t use accounting software to manage research funds
- How University of New Hampshire is managing risk and staying in compliance with Cayuse (ghostwritten for product manager 👻)
B2C for Pendleton Woolen Mills (weaver of blankets, seller of things):
- Top 10 new arrivals for spring 2017
- What is virgin wool? (spoiler: we still don’t know)
Other:
- She’s got a conscience! 20+ activist stories and news blurbs for MoveOn.org
- She’s got a conscience, pt. II! 1,000 funny green news summaries for Grist.org
- She needed money! 10+ essays on technology and privacy for the Center for Digital Ethics & Policy
- She’s semi-funny! three pieces for The Hairpin (RIP)
B2C social media for Pendleton
Almost 300 likes & 13 shares!
275 likes, 17 comments, 14 shares
380 likes, 600+ comments, 12 shares
B2C print copy for Pendleton
Remember paper? So quaint!
- Print ad for Pendleton’s Seattle store
- Intro to a seasonal catalog (yes, just like Elaine)
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